Evian spelled backwards

Posted on March 2, 2004 @ 7:55 pm

The BBC has leaked the top secret formula for Coca-Cola’s Dasani bottled water: tap water. Although it goes through a four-stage purification process in which the water passes through three separate filters before bottling, Coca-Cola admits that Dasani originates from the tap. Of course, as this 2003 study suggests, tap water may taste just as good and be just as healthy as bottled water in the first place.

I originally came across the Dasani story at VH1’s Best Week Ever Blog, which is quickly becoming one of my favorite corporate blogs.

Posted by Jess | Filed Under In the News |

1 comment so far...

  1. Richard March 3, 2004 11:06 am

    Hey, I’ll buy that. One of the bathrooms in my parents’ home had the best tap water. Whenever I visit them I’m sure to drink at least a litre of it, which sometimes means that I have to ‘go’ before I go.

    Anyway, in comparison to the tap water in my own house, which tastes of metal and potting soil, I’d gladly pay for the good stuff.


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