Bra-Mobile
Posted on January 25, 2004 @ 3:41 pm
Did you know that over 80 percent of women wear the wrong bra size? I didn’t either until I heard a Wal-Mart employee with a thick Southern accent announce that bit of trivia over the store PA earlier this afternoon. She went on to proclaim that a “fit specialist” would be available later in the day to offer “free bra consultations” in the lingerie department.
Free bra consultations at Wal-Mart? Fit specialist? Honestly, it sounded like a scam perpetrated by some guy desperate for a few cheap thrills to me. That was until I saw the van.
As I left the store, I was surprised to see a large van covered in images of lingerie models and touting itself as part of the Playtex Fit Patrol sitting outside in the fire lane. Words really can’t do it justice; you’d just have to see it to believe it. Since they have such a cool customized van, I can only assume that the Fit Patrol is basically the Fab Five of women’s support undergarments. Would the models pictured on the van be the ones offering the consultations, or would there be a licensed “bra-ologist” on-hand? Exactly what does a “bra consultation” entail? Who would submit themselves to such a consultation in public–especially in the middle of Wal-Mart of all places? Does the Fit Patrol fight crime when they’re not busy helping women discover their proper bra sizes?
Who knew that a trip to pick up some groceries at Wal-Mart could raise so many burning questions?
Posted by Jess | Filed Under Life in a Nutshell |
5 comments so far...
Leave a Comment
If you would like to make a comment, please fill out the form below.
Does this also mean that they wear their bras over the spandex superhero outfit? Would the outfit even consist out of anything more than a bra?
People say Plato and Kierkegaard were good, but they never pondered the real pressing issues like this one.
While it IS a marketing ploy to get women to buy more bras, it is partially true. A lot of women do not know their correct bra size. A fit specialist will measure a woman and then after she tries on a bra, she will examine the fit. It isn’t embarrassing. It’s usually a matronly type women who reminds one of their grandmother.
Well, that takes all the fun out of it.
If this law thing doesn’t work out I’m applying for a job with the Playtex Fit Patrol. If they tell me I’m not “female” I’ll file a sexism complaint with the EEOC. They’ll probably hire me as a driver though. I can sit in the parking lot and stare at the van all day. If it is all matronly women do you think they have a mahjongg board in the back of the van for when they’re cruising the highways and by-ways?
Fit Patrol Powers — ACTIVATE!
By the way, Richard, it’s worth noting that Superman wears his underwear on the outside of his spandex, so there’s precedent.