Spiritual enlightenment? That’s over by lawn and garden.

Posted on July 29, 2004 @ 5:12 pm

Hollywood’s ubiquitous fashion accessory du jour, the red Kabbalah string bracelet, is now available at your local Target for the low, low price of $25.99 (tax and Madonna’s blessing not included). That’s not a bad deal when you consider that each bracelet is “imbued with the essence of protection” and is “believed to protect against the evil eye.”

I’ll award fifteen Apropos of Something Style Points® to whomever can come up with the best competing product for Target’s archnemesis Wal-Mart in the comments.

Posted by Jess | Filed Under Random Musings |

5 comments so far...

  1. Michelle July 29, 2004 11:52 pm

    there’s just something really wrong with the whole idea…$25.99 for a religious string…consumerism at its finest, eh?

  2. batman July 30, 2004 2:56 am

    well whatever wal-mart does, it will no doubt involve malaysian sweatshops and a deal with satan.

    maybe press-on stigmata?

  3. Richard July 30, 2004 10:29 am

    “Windex - to remove red discolouration from skin caused by cheap imitation of Kabbalah string bracelet sold at Target.”

    “believed to protect against the evil eye.”

    I’m sorry, I’m not at the forefront of spiritual jargon. Is the evil eye caused by Mexican food?

  4. John July 30, 2004 6:08 pm

    Walmart has a bevy of crosses in the jewelry department that are supposed to do roughly the same thing. At least with vampires.

    Having done some study of the Kaballah myself, I can attest to the fact that it’s an insanely complex system of thought not easily boiled down to a three-dollar piece of string.

    It’s also, incidentally, a great replacement for sleeping pills.

    People used to spend decades upon decades studing this root of all western mysticism (and, probably, science) before they called themselves anywhere near an expert. Now people read a slim but colorful New Age book and consider themselves enlightened.

  5. John July 30, 2004 6:09 pm

    Just noticed. It’s not a three dollar piece of string, it’s a $25 piece of string. I think my brain was trying to protect my sanity there by keeping the truth from me.

    Now we know what happened to Simpson’s Individual Stringettes, I guess.


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